CUnet operates with the common understanding that for-profit education, career training, and financial aid companies need to generate an increasing amount of qualified internet leads in order to experience sustained growth. Generating large amounts of qualified internet leads usually requires costly trial and error, multiple vendors, multiple campaigns, hands on vendor and campaign management, geo-targeting issues, screening for duplicates, bad lead returns, monthly reconciliation, compliance issues and many other hurdles which can tie up and bog down valuable resources. Oftentimes marketing staffs don't have enough time to successfully manage budget growth. Educational Marketing Networks acting as "outsourced vendors" through their experience, established presence, critical mass, technical infrastructure, and network of targeted distribution channels are usually one of the most effective means of generating and managing a sustained increase in leads. Established education and training firms need to find and partner with quality internet Educational Marketing Networks. They need to use these quality vendors as they use their other professional service suppliers; as trusted allies.
CUnet is a wholly owned subsidiary of Nelnet, a leader in education planning and financing. For over 28 years, Nelnet has been committed to helping campus offices reach their goals to enroll and retain quality students, efficiently disburse and manage financial aid, and maintain business functions using leading-edge technology and outstanding customer service. With tools and resources from its College Planning Center, Nelnet also helps students choose a college that fits their interests and find ways to pay for their education – increasing the chance that schools will meet their enrollment and retention goals.
Mission:
To serve our educational clients as trusted allies, providing them with the loyalty of a strategic business partner and the economics of an outside vendor. We make sure that our clients have all the qualified leads they need to grow their businesses as planned: with maximum efficiency and reliability. For all of our customers who work with date specific enrollment and start deadlines we provide the assurance that the quantity of qualified leads will be there when they need them.
Our "open" model provides for a much stronger relationship with our partners. Why?
Because of the thorough screening process, we very much appreciate our quality publishing partners (origin of prospects) for the value they bring to the table. This is clearly acknowledged by the fact that we pass thru the largest percentage of the fee paid per lead to them.
Because our system is an open one we can track the lead conversion rate to the vendors (lead source) who originated the lead. Therefore we provide them with the credit and recognition they deserve.
We understand the significant value that our partners bring to the table. It is reflected in the dignity and respect that we provide to them.
We deliver faster payouts, online and real-time reporting, and dedicated partners' services team.
Management Summary:
Our management philosophy is based on responsibility, performance, and mutual respect, which leads to earned autonomy. People who work at CUnet want to work here because they recognize and appreciate a work environment that encourages creativity and rewards achievement.
When necessary, we utilize additional resources on a contract, hourly, and/or project-consulting basis. We also utilize part-time staff, interns, and an off shore development partner for non-proprietary needs.
The Company is segmented into five divisions:
Partnerships
Customer Delivery
Technology
Finance
Sales
The following positions are those we commonly seek to fill:
SEO Project Lead to implement Search Engine Optimization for our company and our clients. An additional responsibility of this position is the management of our off-shore development partner.
Developer/Creative to contribute to the development of in-house creatives and advertising units, while assisting with any backlog of development projects.
Sales Account Manager to work closely with some of our smaller existing customers in the development of new business opportunities and to actively prospect for new college clients.
Fulfillment Coordinator to be responsible for handling campaigns, meeting lead goals, and the management of conversions and partners.
Business Development Executive to identify and secure additional partners for education channels, lead generation, and private partner network customers.
Portal Director to research, identify, and secure revenue-generating relationships with complementary advertisers and service providers.
CUnet currently has two office locations:
Corporate Headquarters
461 From Road, Suite 200
Paramus, NJ 07652
Technology Office
1200 Scottsville Rd
Building C, Suite 410
Rochester, NY 14624
